Duru Basmati Rice is a long-grain aromatic rice packed in a 1 kg bag, with basmati rice as its only ingredient. Basmati grains lengthen as they cook and stay separate and light, which is why the variety is a favourite for pilaf, biryani-style dishes and rice served beside grilled meat or a vegetable stew. The pack carries the brand's 'her tanesinde aynı lezzet' (the same taste in every grain) message.
For a simple pilaf, rinse the rice in cold water until the water runs clear, then cook it following the directions on the bag. The usage note published for this rice suggests adding three glasses of boiling water to one glass of rice. In Turkish kitchens rice is often toasted first in butter, sometimes with a handful of orzo (şehriye), then simmered and left to rest under a clean cloth so that every grain turns out separate.
Store the bag in a cool, dry place, and close it well or move the rice to an airtight jar after opening so it stays dry and free of pantry odours. A 1 kg bag is a practical size for regular family cooking.