Eti Guide: Best Biscuits, Cakes & Puf to Try

If Ulker owns one half of the Turkish snack cupboard, Eti owns the other. Founded in Eskisehir in 1962, Eti built its name on biscuits that every Turkish household knows by heart — and its jingle is genuinely part of the national soundtrack. For anyone stocking a Turkish pantry in the UK, Eti is where nostalgia and everyday value meet.

Eti Puf: The Marshmallow Legend

Start with Puf, the soft marshmallow biscuit that defines the brand for a whole generation. The cocoa version pairs a thin biscuit base with a cloud of mallow under a chocolate drizzle; the coconut version rolls it in fine coconut flakes, and the colourful sprinkle edition is a guaranteed hit at children's parties. Puf is delicate, so it travels best when packed carefully — one more reason to order it alongside a bigger shop.

Burcak: The Sensible One That Everyone Actually Loves

Burcak is Eti's wholemeal-and-oat family, the biscuit Turkish parents call "healthy" while quietly finishing the packet themselves. The classic oatmeal biscuit comes in a generous 3-pack of 375g, and there are milky cream and sultana variations too. Dunked in tea, it softens in exactly the right way.

Cin, Pop Kek and the Lunchbox Heroes

Eti Cin is the orange jelly biscuit — a crisp base topped with a bright, tangy orange disc, also available in strawberry. Pop Kek mini cakes come eight to a box in chocolate, banana, lemon and caramel, individually wrapped and perfectly sized for school bags and desk drawers. For a richer moment, the Browni range delivers a dense chocolate-sauce cake in a single-serve format that feels far more indulgent than its price.

Crax and the Savoury Shelf

Crax stick crackers are the salty counterpart to all that sweetness: thin, snappy sticks in classic, sesame, extra-cheese and extra-spicy versions. Pour them into a bowl next to ayran or cold beer and watch them vanish. Eti's fish-shaped crackers are another nibble that children hunt down by name.

Wafer and Classic Biscuits

Hosbes is Eti's easy-going hazelnut cream wafer, sold in single bars and larger 142g packs, while the 800g Petit Beurre box is the workhorse of Turkish home baking — the essential base for mosaic cake. Speaking of which, Tutku mosaic biscuits capture that cocoa-cream mosaic flavour in ready form.

Building Your Eti Order in the UK

A balanced first basket looks like this: one nostalgic pick (Puf or Cin), one teatime staple (Burcak), one lunchbox pack (Pop Kek), one savoury (Crax) and a Petit Beurre box for baking. Turkish Online Market delivers the whole Eti range across the UK, so mixing and matching is easy.